The Centre for Community and Consulting Services at The British University in Egypt is offering a Marketing Fundamentals and Social Media Marketing Course with the following details:
- Course Content:
• The History of Marketing from the beginning era to the inbound Marketing age.
• The difference between “Need, Want & Demand.
• Overview about the Marketing Research & Its Steps.
• Segmentation, Targeting.
• Differentiation & Brand Positioning.
• The Marketing Mix “4p’s”.
• Promotional Mix.
• CRM & Its Role.“Social Media Marketing”:
• Digital Marketing types.
• Social Media Marketing & its importance.
• Social Media Analytics & Insights.
• Facebook & Instagram Algorithm.
• Social Media Listening & Mentoring.
• How to create Social Media Marketing Plan from A to Z.
• How to set your Social Media Objectives & set your KPI’s.
• How to analyze your Competitors online.
• Social Media Rules “Do & Don’t”.
• How set a Monthly Social Media Calendar.
• Social Media ROI.
• What is Content Marketing?
• The Importance of Content Marketing to your Business.
• Types of Content.
• Content creation, content curation and content repurposing.
• How to write a Selling & Catchy content that increases your Conversion rates & your Company Sales.
• The difference between Target Audience & Buyer Persona.
• How to identify the right Buyer Personas for your Business.
• How to Create a Buyer Persona Sheet.
• How to get content ideas for your business.
• How to create content Marketing strategy.
• How to use News & Trend jacking Techniques.
“Social Media & Facebook Advertising”:
• Facebook Business Module.
• Campaign Objectives.
• Facebook Targeting.
• Ad Placement.
• Ad Budget & Schedule.
• Ad Bidding.
• Ad Optimization.
• Ad Formats.
• Campaign Analysis and breakdown.
• How to measure your Campaign ROI “Return on Investment”.
- Course Duration:
42 hours, 6 hours/session on Saturdays from 9:30 am to 3:30 pm
- Course Fees:
2,800 LE (Including Transportation, Materials and Certificate).
(ask for the discounts details)
- For Registration:
Kindly visit us in the Centre of Community and Consulting Services at the British University in Egypt, the Extension of (Building E, Room 13).
- For any questions please contact us:
(From 9:30 am – 4 pm)
Mobile: 01069803230 – 0129293777
Tel: (202) 26875890, Ext:1060