The Centre for Community and Consulting Services at The British University in Egypt is offering a Marketing Fundamentals and Social Media Marketing Course with the following details:

  • Course Content:
    This Course is focusing on “4” Main Tracks to qualify you to become a “Great Social Media Specialist/Marketer”:
    • Marketing Fundamentals.
    • Social Media Marketing.
    • Content Marketing & Creation.
    • Social Media Planning and Strategy.
    Course Content:
    Track No.1: “Marketing Management”:
    • The History of Marketing from the beginning era to the inbound Marketing age.
    • The difference between “Need, Want & Demand”.
    • Overview about the Marketing Research & MIS.
    • Segmentation and Targeting.
    • Differentiation & Brand Positioning.
    • The Marketing Mix “7p’s”.
    • Promotional Mix.
    • CRM & Its Role.
    – Practical Workshop.
    – Note: About more than 30 Case Studies from the Egyptian & International Markets to cover each point of them.
    Track No. 2: “Social Media Marketing”:
    • Digital Marketing types.
    • Inbound Marketing vs. Outbound Marketing.
    • Inbound Marketing Methodology.
    • Connecting Business Objectives and Social Media Objectives.
    • How to set your Social Media Objectives & set your KPI’s.
    • Choosing the suitable Platforms to work for your Business.
    • Social Media Insights and Analytics.
    • Social Media tools to analyze your Competitors online.
    • How to create a Full “Online Competitive Analysis” from scratch.
    • Facebook Algorithm & Ways to increase your Organic Reach.
    • Social Media Management Rules “Do & Don’t”.
    Track No. 3: “Content Marketing”:
    • What is Content Marketing?
    • Types of Content Marketing.
    • The relationship between Content & Content marketing.
    • 12 Steps to create Perfect Content Marketing Strategy.
    • The difference between Target Audience & Buyer Persona.
    • How to identify the right “Buyer Personas” for your Business.
    • News & Trend Jacking techniques & tactics “Case Studies”.
    • How to generate ENDLESS Content Ideas for your business.
    • How to set your Content Marketing Objectives before starting creation.
    • Content Creation Steps.
    • How to create a catchy Headline for Your Piece of content.
    • Types of CTAs = Call to Actions.
    • Content Editing, Publishing & Analytics.
    • How to set a Full “Editorial Calendar” for your Business.
    • How to write “Selling content” that increases your Conversion rates & Sales.
    Track No. 4: “Social Media Plan & Strategy”:
    • The Most important part that contains the previous tracks in just One Shoot.
    • One perfect template, techniques and tactics which have main clear objective to teach you how to create:
    – Full & well detailed Social Media Plan & Strategy.
    – Content Marketing Plan.
  • Course Duration:
    30 hours, 6 hours/session on Saturdays from 9:30 am to 3:30 pm
  • Course Fees:
    2,400 EGP
    20% discount to be 1,920 EGP for:
    – Employees of the 10th of Ramadan, El Obour and Badr cities
    – BUE Graduates and Staff
    – Al Sherouk Academy’s students and staff
    – Our previous trainees who completed the Facebook and Ads online workshop
  •  For Registration:
    Kindly visit us in the Centre of Community and Consulting Services at the British University in Egypt, in building B, office no. 302
  • For any questions please contact us:
    (From 9:30 am4 pm)
    Mobile: 01069803230 – 0129293777
    Tel: (202) 26875890, Ext:1060
For the General English Courses, Kindly note a certificate will be issued by the end of each band.
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