Marketing Fundamentals and Social Media Marketing Course

The Centre for Community and Consulting Services at The British University in Egypt is offering a Marketing Fundamentals and Social Media Marketing Course with the following details:

• Course Content:
  This Course is focusing on “4” Main Tracks to qualify you to become a “Great Social Media Specialist/Marketer”:
  • Marketing Fundamentals.
  • Social Media Marketing.
  • Content Marketing & Creation.
  • Social Media Planning and Strategy.
  Course Content:
  Track No.1: “Marketing Management”:
  • The History of Marketing from the beginning era to the inbound Marketing age.
  • The difference between “Need, Want & Demand”.
  • Overview about the Marketing Research & MIS.
  • Segmentation and Targeting.
  • Differentiation & Brand Positioning.
  • The Marketing Mix “7p’s”.
  • Promotional Mix.
  • CRM & Its Role.
  – Practical Workshop.
  – Note: About more than 30 Case Studies from the Egyptian & International Markets to cover each point of them.
  Track No. 2: “Social Media Marketing”:
  • Digital Marketing types.
  • Inbound Marketing vs. Outbound Marketing.
  • Inbound Marketing Methodology.
  • Connecting Business Objectives and Social Media Objectives.
  • How to set your Social Media Objectives & set your KPI’s.
  • Choosing the suitable Platforms to work for your Business.
  • Social Media Insights and Analytics.
  • Social Media tools to analyze your Competitors online.
  • How to create a Full “Online Competitive Analysis” from scratch.
  • Facebook Algorithm & Ways to increase your Organic Reach.
  • Social Media Management Rules “Do & Don’t”.
  Track No. 3: “Content Marketing”:
  • What is Content Marketing?
  • Types of Content Marketing.
  • The relationship between Content & Content marketing.
  • 12 Steps to create Perfect Content Marketing Strategy.
  • The difference between Target Audience & Buyer Persona.
  • How to identify the right “Buyer Personas” for your Business.
  • News & Trend Jacking techniques & tactics “Case Studies”.
  • How to generate ENDLESS Content Ideas for your business.
  • How to set your Content Marketing Objectives before starting creation.
  • Content Creation Steps.
  • How to create a catchy Headline for Your Piece of content.
  • Types of CTAs = Call to Actions.
  • Content Editing, Publishing & Analytics.
  • How to set a Full “Editorial Calendar” for your Business.
  • How to write “Selling content” that increases your Conversion rates & Sales.
  Track No. 4: “Social Media Plan & Strategy”:
  • The Most important part that contains the previous tracks in just One Shoot.
  • One perfect template, techniques and tactics which have main clear objective to teach you how to create:
  – Full & well detailed Social Media Plan & Strategy.
  – Content Marketing Plan.

• Course Duration:
  30 hours, 6 hours/session on Saturdays from 9:30 am to 3:30 pm
• Course Fees:
  2,400 EGP
  20% discount to be 1,920 EGP for:
  – Employees of the 10th of Ramadan, El Obour and Badr cities
  – BUE Graduates and Staff
  – Al Sherouk Academy’s students and staff
  – Our previous trainees who completed the Facebook and Ads online workshop

•  For Registration:
  Kindly visit us in the Centre of Community and Consulting Services at the British University in Egypt, in building B, office no. 302

• For any questions please contact us:
  (From 9:30 am – 4 pm)
  Mobile: 01069803230 – 0129293777
  Tel: (202) 26875890, Ext:1060

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